SANDISK, maker of the earth’s 2nd finest-marketing mp3 player (at the rear of Apple’s iPod) has commenced a different anti-iPod advertising and marketing campaign. It is possible タペストリー to examine it in detail right here:
Right here’s the hoopla inside of a nutshell. SanDisk is said to become porting Rockbox, an open-resource OS for electronic tunes players (which supports numerous mp3 gadgets), on to its preferred e200 mp3 participant. To deliver the matter to general public consciousness, SanDisk has started releasing the just before-pointed out anti-iPod adverts in an try to blatantly assault its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations designed to resemble posters for an underground groundbreaking movement. 1 displays a monkey sporting the iPod earbuds with the road “Are you an iChimp?”, and A different is of a man strung up in white iPod cables like a marionette, While using the text: “Have you become an iPuppet?”
All right, alright. Mp3 Levels of competition is intense- I get it. SanDisk wants to play tough- great by me. In terms of I’m involved, open up source is nice stuff, and there’s little question in my thoughts that SanDisk will make an excellent merchandise. Level of competition is good for capitalism and the consumer. I’m not below to tout the specialized prowess of 1 geek gadget over An additional.
What I'll comment on, even so, is the nature with the advertisements them selves. I took one particular evaluate these things And that i’ll let you know at the moment which i’m not likely to modify from iPod to e200. You already know why? Due to the fact as an iPod user, I experience like I’m staying insulted. Hey, I’m not a complicated guy so I gained’t go into The complete nitty-gritty of “Apple helps make you make this happen-and-that blah blah blah and it only performs with iTunes blah blah blah.”
I plug the iPod into my Laptop or computer as well as the damn detail is effective. That’s why I utilize it.
For my part, SanDisk’s complete “revolutionary” ad solution, on the other hand provocative, is in the long run misguided. For another thing, SanDisk won’t win me more than by insulting me and evaluating me to some monkey, puppet, sheep, or any other sort of farm animal. Secondly, SanDisk’s adverts also evoke a political edge, which is not sensible. For much better or for worse, folks buy iPods because they Desire to, not mainly because they’re forced to. Moreover, Apple allows its products and solutions to stand by themselves advantage and so they in no way insult people today for not utilizing them. Despite the fact that Apple has poked pleasurable at PCs in their unique Net and TV campaigns, it’s a significantly cry from SanDisk’s “Are you currently an iPuppet?” solution.
Probably I’m an iPod consumer who’s using this complete factor a little far too Individually. But Should the e200 and Rockbox are so wonderful, which I’m confident They may be, probably SanDisk ought to just convey to us why and Allow the men and women come to a decision.
For all of SanDisk’s https://www.washingtonpost.com/newssearch/?query=横断幕 anti-iPod effort, Apple could effortlessly hearth back again and say SanDisk remains #2, and 2nd place is the 1st loser. Even if it’s legitimate, It could be insulting, suitable?