SANDISK, maker of the world’s 2nd very best-providing mp3 player (powering Apple’s iPod) has begun a new anti-iPod promoting marketing campaign. You'll be able to read about it in detail here:
Here’s the hoopla within a nutshell. SanDisk is claimed to get porting Rockbox, an open-resource OS for digital new music gamers (which supports many alternative mp3 equipment), on to its preferred e200 mp3 player. To bring the make a difference to general public consciousness, SanDisk has began releasing the ahead of-talked about anti-iPod advertisements in an try to blatantly attack its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations designed to resemble posters for an underground revolutionary movement. 1 reveals a monkey sporting the iPod earbuds with the road “Are you currently an iChimp?”, and One more is of a man strung up in white iPod cables just like a marionette, with the text: “Have you ever turn into an iPuppet?”
Okay, ok. Mp3 Competitors is intense- I get it. SanDisk wishes to Participate in tough- fantastic by me. In terms of I’m concerned, open resource is good things, and there’s no doubt in my brain that SanDisk makes a good item. Level of competition is nice for capitalism and The customer. I’m not below to tout the complex prowess of 1 geek gadget more than One more.
What I will comment on, even so, is the character of the ads by themselves. I took a single have a look at these items And that i’ll tell you at the moment that I’m not going to change from iPod to e200. You understand why? Simply because as an iPod consumer, I come to feel like I’m getting insulted. Hey, I’m not a complicated male so I won’t go into The complete nitty-gritty of “Apple would make you make this happen-and-that blah blah blah and it only performs with iTunes blah blah blah.”
I plug the iPod into my Laptop or computer along with the damn detail works. That’s why I use it.
In my view, SanDisk’s whole “revolutionary” ad solution, even so provocative, is eventually misguided. 垂れ幕 For one thing, SanDisk gained’t win me in excess of by insulting me and comparing me to the monkey, puppet, sheep, or some other type of farm animal. Secondly, SanDisk’s ads also evoke a political edge, which is senseless. For far better or for even worse, people today get iPods since they WANT TO, not mainly because they’re forced to. In addition, Apple lets its products and solutions to face by themselves benefit they usually by no means insult persons for not utilizing them. Though Apple has poked entertaining at PCs in their very own Net and television campaigns, it’s a considerably cry from SanDisk’s “Are you presently an iPuppet?” solution.
Perhaps I’m an iPod user who’s taking this total point slightly as well personally. But if the e200 and Rockbox are so fantastic, which I’m guaranteed They are really, maybe SanDisk should just convey to us why and let the persons determine.
For all of SanDisk’s anti-iPod effort and hard work, Apple could very easily fireplace back and say SanDisk remains to be #two, and 2nd place is the primary loser. Although it’s true, It will be insulting, ideal?