SANDISK, maker of the globe’s 2nd ideal-marketing mp3 participant (behind Apple’s iPod) has began a whole new anti-iPod promotion campaign. It is possible to read about it in detail below:
Listed here’s the hoopla within a nutshell. SanDisk is claimed for being porting Rockbox, an open-source OS for electronic new music players (which supports numerous mp3 equipment), on to its common e200 mp3 player. To deliver the issue to general public consciousness, SanDisk has begun releasing the just before-described anti-iPod adverts within an make an effort to blatantly assault its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations produced to resemble posters for an underground innovative movement. 1 reveals a monkey sporting the iPod earbuds with the road “Will you be an iChimp?”, and Yet another is of a guy strung up in white iPod cables just like a marionette, With all the text: “Have you come to be an iPuppet?”
Alright, okay. Mp3 Levels of competition is fierce- I get it. SanDisk would like to Engage in tough- wonderful by me. In terms of I’m worried, open supply is nice stuff, and there’s without doubt in my intellect that SanDisk will make an excellent products. Levels of competition is sweet for capitalism and the consumer. I’m not listed here to tout the technological prowess of 1 geek gadget about An additional.
What I will comment on, even so, is the character of the advertisements themselves. I took a person have a look at these things And that i’ll tell you right now which i’m not heading to modify from iPod https://en.search.wordpress.com/?src=organic&q=横断幕 to e200. You already know why? Mainly because as an iPod consumer, I come to feel like I’m remaining insulted. Hey, I’m not a sophisticated dude so I received’t go into The full nitty-gritty of “Apple can make you do this-and-that blah blah blah and it only operates with iTunes blah blah blah.”
I plug the iPod into my Personal computer and the damn issue works. That’s why I use it.
In my view, SanDisk’s entire “groundbreaking” advertisement method, having said that provocative, is eventually misguided. For one thing, SanDisk received’t gain me more than by insulting me and comparing me to the monkey, puppet, sheep, or another type more info of farm animal. Secondly, SanDisk’s adverts also evoke a political edge, which is mindless. For better or for worse, men and women acquire iPods as they Choose to, not mainly because they’re pressured to. Also, Apple allows its merchandise to stand on their own merit and they under no circumstances insult individuals for not utilizing them. Despite the fact that Apple has poked enjoyable at PCs in their own personal Net and television campaigns, it’s a far cry from SanDisk’s “Do you think you're an iPuppet?” strategy.
Probably I’m an iPod consumer who’s getting this full factor slightly too personally. But In case the e200 and Rockbox are so good, which I’m certain They can be, possibly SanDisk need to just notify us why and Enable the folks make a decision.
For all of SanDisk’s anti-iPod exertion, Apple could conveniently fire back and say SanDisk is still #two, and 2nd put is the primary loser. Even though it’s correct, It could be insulting, proper?