SANDISK, maker of the whole world’s 2nd most effective-marketing mp3 player (guiding Apple’s iPod) has started a different anti-iPod advertising campaign. You could read about it intimately listed here:
Right here’s the hoopla in a nutshell. SanDisk is said to become porting Rockbox, an open-source OS for electronic songs players (which supports many alternative mp3 equipment), on to its common e200 mp3 participant. To deliver the subject to public consciousness, SanDisk has commenced releasing the ahead of-mentioned anti-iPod adverts within an attempt to blatantly attack its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations produced to resemble posters for an underground groundbreaking movement. Just one shows a monkey sporting the iPod earbuds with the line “Are you an iChimp?”, and A different is of a man strung up in white iPod cables like a marionette, Along with the text: “Have you ever turn into an iPuppet?”
Okay, okay. Mp3 Level of competition is intense- I get it. SanDisk wants to Enjoy tough- fine by me. As far as I’m worried, open up source is good things, and there’s without a doubt in my brain that SanDisk can make a good product. Competitiveness is sweet for capitalism and The buyer. I’m not below to tout the complex prowess of one geek gadget about A different.
What I'll touch upon, even so, is the character in the ads themselves. I took 1 look at this stuff and I’ll tell you at the moment that I’m not going to switch from iPod to e200. You recognize why? Simply because being an iPod person, I really feel like I’m remaining 横断幕 insulted. Hey, I’m not a sophisticated male so I received’t go into the whole nitty-gritty of “Apple helps make you try this-and-that blah blah blah and it only is effective with iTunes blah blah blah.”
I plug the iPod into my Pc as well as the damn factor functions. That’s why I utilize it.
In my view, SanDisk’s complete “innovative” advert approach, however provocative, is in the end misguided. For another thing, SanDisk received’t earn me in excess of by insulting me and comparing me to your monkey, puppet, sheep, or every other style of farm animal. Secondly, SanDisk’s ads also evoke a political edge, which is senseless. For far better or for even worse, folks buy iPods because they WANT TO, not as they’re forced to. Additionally, Apple makes it possible for its items to face on their own advantage plus they in no way insult men and women for not employing them. Despite the fact that Apple has poked pleasurable at PCs in their own World-wide-web and television strategies, it’s a far cry from SanDisk’s “Will you be an iPuppet?” solution.
Most likely I’m an iPod consumer who’s taking this total matter a little too Individually. But When the e200 and Rockbox are so wonderful, which I’m positive They may be, possibly SanDisk should just convey to us why and Allow the persons determine.
For all of SanDisk’s anti-iPod effort and hard work, Apple could effortlessly fireplace back and say SanDisk continues to be #two, and 2nd location is the initial loser. Even though it’s accurate, It could be insulting, proper?