SANDISK, maker of the whole world’s 2nd finest-providing mp3 participant (guiding Apple’s iPod) has started a brand new anti-iPod marketing marketing campaign. You are able to examine it in detail below:
Below’s the hoopla in a nutshell. SanDisk is alleged to be porting Rockbox, an open-source OS for electronic songs players (which supports numerous mp3 equipment), on to its well known e200 mp3 player. To convey the issue to general public consciousness, SanDisk has started off releasing the prior to-talked about anti-iPod advertisements in an try and blatantly assault its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations created to resemble posters for an underground innovative movement. One exhibits a monkey sporting the iPod earbuds with the road “Are you presently an iChimp?”, and Yet another is of a man strung up in white バナースタンド iPod cables just like a marionette, With all the textual content: “Have you grow to be an iPuppet?”
All right, alright. Mp3 Competitiveness is intense- I get it. SanDisk hopes to play tough- high-quality by me. In terms of I’m worried, open up source is nice things, and there’s no doubt in my thoughts that SanDisk helps make an excellent products. Competitors is sweet for capitalism and the consumer. I’m not listed here to tout the technical prowess of one geek gadget around A further.
What I'll comment on, on the other hand, is the character on the ads themselves. I took a single evaluate this stuff And that i’ll inform you at this moment that I’m not heading to modify from iPod to e200. You already know why? Simply because as an iPod user, I really feel like I’m getting insulted. Hey, I’m not a complicated guy so I received’t go into the whole nitty-gritty of “Apple tends to make you try this-and-that blah blah blah and it only performs with iTunes blah blah blah.”
I plug the iPod into my Laptop or computer as well as the damn issue is effective. That’s why I use it.
In my opinion, SanDisk’s complete “revolutionary” advert method, on the other hand provocative, is eventually misguided. For one thing, SanDisk won’t get me about by insulting me and evaluating me to a monkey, puppet, sheep, or any other kind of farm animal. Secondly, SanDisk’s advertisements also evoke a political edge, which is mindless. For superior or for even worse, men and women buy iPods mainly because they Would like to, not given that they’re pressured to. Furthermore, Apple makes it possible for its solutions to stand on their own merit plus they under no circumstances insult people today for not using them. Whilst Apple has poked enjoyment at PCs in their own World wide web and television strategies, it’s a far cry from SanDisk’s “Are you an iPuppet?” method.
Maybe I’m an iPod user who’s taking this complete point a bit way too Individually. But When the e200 and Rockbox are so wonderful, which I’m guaranteed They can be, perhaps SanDisk ought to just notify us why and Enable the persons make a decision.
For all of SanDisk’s anti-iPod effort, Apple could conveniently hearth again and say SanDisk is still #2, and 2nd place is the initial loser. Regardless of whether it’s genuine, It might be insulting, ideal?
