SANDISK, maker of the globe’s 2nd greatest-providing mp3 player (driving Apple’s iPod) has began a brand new anti-iPod advertising and marketing campaign. You'll be able to examine it intimately listed here:
Right here’s the hoopla in a very nutshell. SanDisk is alleged to be porting Rockbox, an open up-resource OS for electronic new music gamers (which supports a number of mp3 gadgets), onto its common e200 mp3 player. To bring the make any difference to general public consciousness, SanDisk has started off releasing the before-outlined anti-iPod advertisements within an try and blatantly assault its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations manufactured to resemble posters for an underground groundbreaking motion. 1 displays a monkey sporting the iPod earbuds with the road “Will you be an iChimp?”, and A further is of a guy strung up in white iPod cables similar to a marionette, Along with the text: “Have you turn out to be an iPuppet?”
Okay, ok. Mp3 Opposition is intense- I get it. SanDisk would like to Engage in tough- fine by me. In terms of I’m concerned, open up supply is sweet things, and there’s little question in my mind that SanDisk tends to make a great solution. Opposition is good for capitalism and The buyer. I’m not in this article to tout 応援幕 the complex prowess of one geek gadget around One more.
What I will comment on, nonetheless, is the nature in the adverts by themselves. I took a person take a look at these things and I’ll inform you at this time which i’m not heading to change from iPod to e200. You already know why? Since as an iPod person, I really feel like I’m being insulted. Hey, I’m not a complicated dude so I gained’t go into the whole nitty-gritty of “Apple would make you do this-and-that blah blah blah and it only is effective with iTunes blah blah blah.”
I plug the iPod into my Laptop or computer plus the damn factor will work. That’s why I utilize it.
In my view, SanDisk’s complete “groundbreaking” advert method, on the other hand provocative, is ultimately misguided. For another thing, SanDisk received’t gain me around by insulting me and evaluating me to a monkey, puppet, sheep, or some other form of farm animal. Next, SanDisk’s ads also evoke a political edge, which is senseless. For far better or for worse, individuals purchase iPods simply because they Would like to, not because they’re pressured to. Also, Apple permits its products and solutions to stand on their own merit they usually by no means insult folks for not using them. Although Apple has poked fun at PCs in their own World wide web and television strategies, it’s a much cry from SanDisk’s “Are you an iPuppet?” tactic.
Most likely I’m an iPod person who’s using this complete factor slightly way too Individually. But If your e200 and Rockbox are so good, which I’m certain They're, probably SanDisk need to just convey to us why and Enable the persons come to a decision.
For all of SanDisk’s anti-iPod work, Apple could simply fireplace again and say SanDisk remains #2, and 2nd area is the primary loser. Even if it’s true, it would be insulting, appropriate?