SANDISK, maker of the whole world’s 2nd best-offering mp3 player (powering Apple’s iPod) has started off a brand new anti-iPod promotion marketing campaign. You could examine it intimately right here:
Here’s the hoopla in a very nutshell. SanDisk is said to generally be porting Rockbox, an open up-source OS for electronic audio players (which supports a variety of mp3 gadgets), on to its popular e200 mp3 player. To deliver the make any difference to general public consciousness, SanDisk has began releasing the in advance of-mentioned anti-iPod adverts within an try to blatantly assault its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations manufactured to resemble posters for an underground revolutionary motion. One particular demonstrates a monkey sporting the iPod earbuds with the line “Are you currently an iChimp?”, and One more is of a guy strung up in white iPod cables similar to a marionette, While using the textual content: “Have you ever turn into an iPuppet?”
Ok, okay. Mp3 Levels of competition is intense- I get it. SanDisk hopes to play tough- fine by me. So far as I’m anxious, open resource is sweet stuff, and there’s without a doubt in my head that SanDisk can make an excellent item. Level of competition is nice for capitalism and the consumer. I’m not in this article to tout the technological prowess of one geek gadget around another.
What I will touch upon, nevertheless, is the nature of the ads by themselves. I took one look at this stuff And that i’ll let you know today that I’m not heading to change from iPod to e200. You are aware of why? Due タペストリー to the fact being an iPod consumer, I feel like I’m remaining insulted. Hey, I’m not a sophisticated man so I gained’t go into The entire nitty-gritty of “Apple would make you do this-and-that blah blah blah and it only performs with iTunes blah blah blah.”
I plug the iPod into my computer as well as damn issue is effective. That’s why I use it.
For my part, SanDisk’s entire “groundbreaking” advertisement solution, even so provocative, is ultimately misguided. For one thing, SanDisk gained’t gain me around by insulting me and comparing me into a monkey, puppet, sheep, or almost every other kind of farm animal. Next, SanDisk’s ads also evoke a political edge, which is senseless. For far better or for even worse, people today buy iPods simply because they Choose to, not because they’re compelled to. Additionally, Apple permits its items to face by themselves merit plus they under no circumstances insult folks for not using them. Although Apple has poked enjoyable at PCs in their own personal World wide web and TV strategies, it’s a much cry from SanDisk’s “Do you think you're an iPuppet?” method.
Maybe I’m an iPod person who’s taking this whole detail a little way too personally. But In the event the e200 and Rockbox are so great, which I’m absolutely sure These are, possibly SanDisk must just inform us why and Enable the persons come to a decision.
For all of SanDisk’s anti-iPod hard work, Apple could conveniently fireplace back again and say SanDisk remains #2, and 2nd put is the primary loser. Regardless of whether it’s genuine, it would be insulting, correct?