SANDISK, maker of the whole world’s 2nd greatest-selling mp3 participant (driving Apple’s iPod) has started out a new anti-iPod advertising campaign. You could read about it in detail right here:
Here’s the hoopla inside a nutshell. SanDisk is said for being porting Rockbox, an open up-resource OS for electronic audio gamers (which supports many different mp3 devices), onto its common e200 mp3 participant. To convey the make any difference to general public consciousness, SanDisk has started off releasing the prior to-talked about anti-iPod ads within an try to blatantly assault its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations designed to resemble posters for an underground groundbreaking movement. 1 exhibits a monkey sporting the iPod earbuds with the line “Are you presently an iChimp?”, and One more is of a man strung up in white iPod cables like a marionette, With all the text: “Have you ever turn into an iPuppet?”
Alright, okay. Mp3 competition is fierce- I get it. SanDisk desires to play tough- great by me. So far as I’m concerned, open source is good things, and there’s little doubt in my mind that SanDisk tends to make a fantastic solution. Competition is good for capitalism and the consumer. I’m not below to tout the specialized prowess of one geek gadget over An additional.
What I will touch upon, even so, is the nature in the adverts on their own. I took a person look at these things And that i’ll let you know right this moment which i’m not likely to modify from iPod to e200. You are aware of why? For the reason that as an iPod person, I experience like I’m getting insulted. Hey, I’m not a sophisticated guy so I gained’t go into the whole nitty-gritty of “Apple would make you do that-and-that blah blah blah and it only works with iTunes blah blah blah.”
I plug the iPod into my Personal computer plus the damn matter works. That’s why I utilize it.
In my view, SanDisk’s full “innovative” advert solution, nonetheless provocative, is in the long run misguided. For one thing, SanDisk won’t win me above by insulting me and evaluating me to your monkey, puppet, sheep, or some other sort of farm animal. Secondly, SanDisk’s adverts also evoke a political edge, which is senseless. For far better or for worse, individuals invest in iPods given that they Desire to, not as they’re forced to. Furthermore, Apple allows its solutions to face on their own merit and they under no circumstances insult people for not working with them. Although Apple has poked enjoyable at PCs in their own Net and TV strategies, it’s a much cry from SanDisk’s “Have you been an iPuppet?” technique.
Perhaps I’m an iPod consumer who’s using this total detail somewhat as well personally. But Should the e200 and Rockbox are so wonderful, which I’m confident They may be, perhaps SanDisk should really just notify us why and Allow the persons choose.
For all of SanDisk’s anti-iPod work, Apple could simply hearth back and say SanDisk remains #2, and https://www.washingtonpost.com/newssearch/?query=横断幕 2nd put is the first loser. Whether or not it’s accurate, It will be insulting, タペストリー right?