SANDISK, maker of the globe’s 2nd best-advertising mp3 player (powering Apple’s iPod) has started a whole new anti-iPod promotion campaign. You can read about it intimately below:
In this article’s the hoopla in a very nutshell. SanDisk is alleged to become porting Rockbox, an open up-supply OS for electronic music gamers (which supports a variety of mp3 products), onto its well-known e200 mp3 participant. To 横断幕 convey the subject to community consciousness, SanDisk has began releasing the prior to-pointed out anti-iPod ads within an make an effort to blatantly assault its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations produced to resemble posters for an underground groundbreaking motion. One particular shows a monkey sporting the iPod earbuds with the line “Will you be an iChimp?”, and another is of a man strung up in white iPod cables just like a marionette, with the textual content: “Have you become an iPuppet?”
Okay, okay. Mp3 competition is intense- I get it. SanDisk would like to Perform tough- high-quality by me. As far as I’m involved, open supply is sweet stuff, and there’s little doubt in my brain that SanDisk tends to make a very good product. Levels of competition is nice for capitalism and the consumer. I’m not in this article to tout the specialized prowess of 1 geek gadget more than A further.
What I will touch upon, nonetheless, is the character of your ads themselves. I took 1 take a look at these things And that i’ll tell you at the moment which i’m not heading to switch from iPod to e200. You know why? Simply because as an iPod user, I come to feel like I’m remaining insulted. Hey, I’m not an advanced guy so I won’t go into The full nitty-gritty of “Apple helps make you try this-and-that blah blah blah and it only works with iTunes blah blah blah.”
I plug the iPod into my Pc along with the damn factor operates. That’s why I use it.
For my part, SanDisk’s full “innovative” advert strategy, nonetheless provocative, is in the long run misguided. For another thing, SanDisk received’t acquire me in excess of by insulting me and evaluating me to your monkey, puppet, sheep, or every other kind of farm animal. Next, SanDisk’s adverts also evoke a political edge, which makes no sense. For much better or for worse, individuals purchase iPods mainly because they Need to, not as they’re forced to. On top of that, Apple permits its products to stand by themselves benefit plus they never insult persons for not making use of them. Even though Apple has poked entertaining at PCs in their own individual World-wide-web and TV strategies, it’s a far cry from SanDisk’s “Do you think you're an iPuppet?” technique.
Maybe I’m an iPod user who’s using this complete thing a bit also personally. But In the event the e200 and Rockbox are so great, which I’m positive They are really, possibly SanDisk should really just tell us why and Enable the individuals come to a decision.
For all of SanDisk’s anti-iPod exertion, Apple could conveniently fireplace back and say SanDisk remains to be #2, and 2nd area is the primary loser. Whether or not it’s accurate, it would be insulting, suitable?