SANDISK, maker of the entire world’s 2nd finest-providing mp3 participant (powering Apple’s iPod) has commenced a different anti-iPod promoting marketing campaign. You'll be able to read about it intimately listed here:
Right here’s the hoopla inside of a nutshell. SanDisk is said to generally be porting Rockbox, an open-resource OS for electronic songs gamers (which supports a variety of mp3 products), on to its common e200 mp3 player. To bring the subject to public consciousness, SanDisk has started off releasing the just before-mentioned anti-iPod adverts in an make an effort のぼり to blatantly assault its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations manufactured to resemble posters for an underground revolutionary motion. A person shows a monkey sporting the iPod earbuds with the road “Will you be an iChimp?”, and another is of a man strung up in white iPod cables like a marionette, While using the textual content: “Have you ever turn into an iPuppet?”
Okay, okay. Mp3 Levels of competition is intense- I get it. SanDisk really wants to play tough- high-quality by me. As far as I’m involved, open up supply is sweet things, and there’s little question in my head that SanDisk will make a very good solution. Levels of competition is nice for capitalism and The patron. I’m not in this article to tout the http://www.bbc.co.uk/search?q=横断幕 specialized prowess of one geek gadget above A further.
What I will comment on, having said that, is the nature with the advertisements themselves. I took a single evaluate these things and I’ll let you know at the moment that I’m not likely to modify from iPod to e200. You understand why? Simply because being an iPod user, I experience like I’m becoming insulted. Hey, I’m not an advanced man so I received’t go into The full nitty-gritty of “Apple will make you make this happen-and-that blah blah blah and it only functions with iTunes blah blah blah.”
I plug the iPod into my Personal computer as well as the damn point functions. That’s why I use it.
In my view, SanDisk’s total “groundbreaking” advertisement solution, however provocative, is eventually misguided. For something, SanDisk won’t acquire me above by insulting me and evaluating me to the monkey, puppet, sheep, or almost every other style of farm animal. Secondly, SanDisk’s advertisements also evoke a political edge, which is senseless. For improved or for worse, people today purchase iPods since they Desire to, not since they’re forced to. In addition, Apple enables its goods to stand by themselves merit and they by no means insult persons for not using them. Though Apple has poked enjoyment at PCs in their very own World wide web and television campaigns, it’s a far cry from SanDisk’s “Are you currently an iPuppet?” solution.
Possibly I’m an iPod consumer who’s using this whole thing slightly too personally. But if the e200 and Rockbox are so fantastic, which I’m sure They may be, probably SanDisk should just convey to us why and Permit the individuals decide.
For all of SanDisk’s anti-iPod hard work, Apple could conveniently fire back again and say SanDisk remains to be #two, and 2nd position is the 1st loser. Whether or not it’s true, It might be insulting, proper?