SANDISK, maker of the world’s 2nd finest-selling mp3 participant (behind Apple’s iPod) has started a new anti-iPod marketing campaign. You may examine it intimately here:
Right here’s the hoopla in a nutshell. SanDisk is claimed to be porting Rockbox, an open up-resource OS for electronic audio gamers (which supports numerous mp3 gadgets), onto its well-known e200 mp3 participant. To bring the subject to public consciousness, SanDisk has started out releasing the in advance of-pointed out anti-iPod ads in an make an effort to blatantly assault its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations made to resemble posters for an underground innovative movement. Just one exhibits a monkey sporting the iPod earbuds with the line “Do you think you're an iChimp?”, and One more is of a guy strung up in white iPod cables like a marionette, Along with the text: “Have you turn out to be an iPuppet?”
Okay, ok. Mp3 Competitors is fierce- I get it. SanDisk hopes to Enjoy tough- high-quality by me. So far as I’m anxious, open up source is good stuff, and there’s undoubtedly in my タペストリー mind that SanDisk would make a great products. Competitors is nice for capitalism and The patron. I’m not right here to tout the complex prowess of 1 geek gadget in excess of A different.
What I'll comment on, nevertheless, is the nature from the adverts themselves. I took one particular check out this stuff and I’ll show you today that I’m not heading to change from iPod to e200. You realize why? Simply because as an iPod person, I truly feel like I’m being insulted. Hey, I’m not a sophisticated male so I gained’t go into The full nitty-gritty of “Apple makes you try this-and-that blah blah blah and it only works with iTunes blah blah blah.”
I plug the iPod into my Pc along with the damn issue operates. That’s why I use it.
For my part, SanDisk’s total “groundbreaking” advertisement strategy, nonetheless provocative, is in the end misguided. For something, SanDisk gained’t get me above by insulting me and comparing me to a monkey, puppet, sheep, or another type of farm animal. Next, SanDisk’s ads also evoke a political edge, which is unnecessary. For far better or for even worse, individuals get iPods given that they Would like to, not because they’re compelled to. On top of that, Apple permits its items to face on their own benefit and so they never ever insult men and women for not working with them. Whilst Apple has poked pleasurable at PCs in their unique Online and television strategies, it’s a significantly cry from SanDisk’s “Are you an iPuppet?” approach.
Potentially I’m an iPod consumer who’s using this complete issue a little as well personally. But Should the e200 and Rockbox are so terrific, which I’m certain they are, probably SanDisk must just notify us why and Permit the people today decide.
For all of SanDisk’s anti-iPod effort, Apple could effortlessly fireplace back and say SanDisk continues to be #2, and 2nd area is the primary loser. Even when it’s genuine, It could be insulting, ideal?
