SANDISK, maker of the world’s 2nd best-offering mp3 player (powering Apple’s iPod) has commenced a brand new anti-iPod advertising and marketing campaign. You may examine it in detail in this article:
Here’s the hoopla in a nutshell. SanDisk is claimed for being porting Rockbox, an open up-supply OS for digital songs gamers (which supports a variety of mp3 products), onto its popular e200 mp3 participant. To carry the make any difference to community consciousness, SanDisk has started off releasing the right before-talked about anti-iPod adverts in an make an effort to blatantly attack its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations made to resemble posters for an underground groundbreaking movement. 1 displays a monkey sporting the iPod earbuds with the line “Are you presently an iChimp?”, and A different is of a guy strung up in white iPod cables like a marionette, While using the textual content: “Have you ever come to be an iPuppet?”
Ok, ok. Mp3 Opposition is fierce- I get it. SanDisk would like to Enjoy tough- good by me. In terms of I’m anxious, open up resource is good things, and there’s little doubt in my intellect that SanDisk would make a great products. Competitors is nice for capitalism and The patron. I’m not here to tout the technical prowess of one geek gadget more than A different.
What I'll comment on, having said that, is the character from the advertisements by themselves. I took a 横断幕 single check out these items And that i’ll show you today that I’m not likely to modify from iPod to e200. You understand why? Due to the fact being an iPod person, I really feel like I’m currently being insulted. Hey, I’m not a complicated man so I gained’t go into The complete nitty-gritty of “Apple can make you do that-and-that blah blah blah and it only performs with iTunes blah blah blah.”
I plug the iPod into my Personal computer as well as the damn factor performs. That’s why I utilize it.
In my opinion, SanDisk’s whole “innovative” ad strategy, nevertheless provocative, is in the end misguided. For one thing, SanDisk gained’t acquire me about by insulting me and comparing me to a monkey, puppet, sheep, or another sort of farm animal. Next, SanDisk’s adverts also evoke a political edge, which is unnecessary. For greater or for worse, folks buy iPods because they Desire to, not mainly because they’re pressured to. Furthermore, Apple enables its solutions to stand on their own advantage and so they hardly ever insult individuals for not working with them. Although Apple has poked enjoyable at PCs in their own Web and television strategies, it’s a considerably cry from SanDisk’s “Do you think you're an iPuppet?” technique.
Possibly I’m an iPod consumer who’s getting this full matter slightly much too Individually. But In the event the e200 and Rockbox are so excellent, which I’m guaranteed they are, perhaps SanDisk should just convey to us why and let the people make a decision.
For all of SanDisk’s anti-iPod energy, Apple could very easily fire again and say SanDisk continues to be #two, and 2nd position is the 1st loser. Even though it’s correct, It might be insulting, appropriate?