SANDISK, maker of the whole world’s 2nd very best-promoting mp3 player (at the rear of Apple’s iPod) has commenced a different anti-iPod marketing campaign. You can examine it in detail listed here:
Listed here’s the hoopla in a nutshell. SanDisk is claimed for being porting Rockbox, バナースタンド an open-resource OS for electronic tunes gamers (which supports many alternative mp3 products), onto its preferred e200 mp3 player. To deliver the make any difference to general public consciousness, SanDisk has commenced releasing the just before-talked about anti-iPod advertisements in an attempt to blatantly assault its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations manufactured to resemble posters for an underground revolutionary movement. A single reveals a monkey sporting the iPod earbuds with the line “Are you presently an iChimp?”, and another is of a man strung up in white iPod cables like a marionette, Using the text: “Have you turn out to be an iPuppet?”
Ok, alright. Mp3 Levels of competition is fierce- I get it. SanDisk desires to Engage in tough- fine by me. So far as I’m involved, open supply is nice stuff, and there’s no doubt in my intellect that SanDisk makes a very good merchandise. Competitiveness is sweet for capitalism and The customer. I’m not listed here to tout the technical prowess of 1 geek gadget in excess of A further.
What I will comment on, however, is the nature of your ads on their own. I took just one evaluate this stuff and I’ll show you at the moment which i’m not heading to modify from iPod to e200. You recognize why? Because as an iPod person, I sense like I’m remaining insulted. Hey, I’m not an advanced guy so I gained’t go into The full nitty-gritty of “Apple will make you do that-and-that blah blah blah and it only works with iTunes blah blah blah.”
I plug the iPod into my Laptop or computer as well as the damn issue will work. That’s why I utilize it.
For my part, SanDisk’s whole “groundbreaking” advertisement technique, however provocative, is ultimately misguided. For something, SanDisk won’t win me over by insulting me and evaluating me to a monkey, puppet, sheep, or almost every other sort of farm animal. Next, SanDisk’s adverts also evoke a political edge, which makes no sense. For much better or for even worse, people purchase iPods since they WANT TO, not given that they’re forced to. In addition, Apple will allow its merchandise to stand on their own benefit and they under no circumstances insult people for not making use of them. Even though Apple has poked fun at PCs in their own personal Web and television campaigns, it’s a considerably cry from SanDisk’s “Will you be an iPuppet?” solution.
Possibly I’m an iPod consumer who’s taking this full thing a little also personally. But When the e200 and Rockbox are so excellent, which I’m positive These are, possibly SanDisk should really just inform us why and Permit the individuals make your mind up.
For all of SanDisk’s anti-iPod effort, Apple could quickly hearth again and say SanDisk continues to be #two, and 2nd place is the primary loser. Regardless of whether it’s real, It will be insulting, appropriate?