SANDISK, maker of the entire world’s 2nd greatest-marketing mp3 player (at the rear of Apple’s iPod) has begun a brand new anti-iPod promotion marketing campaign. You may examine it in detail here:
In this article’s the hoopla in a very nutshell. SanDisk is said for being porting Rockbox, an open up-resource OS for digital new music players (which supports numerous mp3 products), onto its common e200 mp3 participant. To bring the make any difference to general public consciousness, SanDisk has begun releasing the prior to-outlined anti-iPod advertisements within an attempt to blatantly assault its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations manufactured to resemble posters for an underground revolutionary motion. One exhibits a monkey sporting the iPod earbuds with the line “Have you been an iChimp?”, and An additional is of a man strung up in white iPod cables just like a marionette, Together with the textual content: “Have you ever turn out to be an iPuppet?”
Okay, all right. Mp3 Levels of competition is fierce- I get it. SanDisk would like to Participate in tough- good by me. In terms of I’m concerned, open up source is sweet stuff, and there’s no doubt in my brain that SanDisk makes a superb product or service. Competitors is sweet for capitalism and The buyer. I’m not right here to tout the complex prowess of one geek gadget above Yet another.
What I will touch upon, nonetheless, is the character in the adverts by themselves. I took one take a look at this stuff And that i’ll let you know today which i’m not heading to change from iPod to e200. You already know why? Simply because as an iPod consumer, I experience like I’m becoming insulted. Hey, I’m not a complicated male so I received’t go into The complete nitty-gritty of “Apple can make you do this-and-that blah blah blah and it only will work with iTunes blah blah blah.”
I plug the iPod into my Personal computer and the damn thing operates. That’s why I use it.
In my view, SanDisk’s complete “groundbreaking” advertisement strategy, nevertheless provocative, is in the end misguided. For something, SanDisk received’t gain タペストリー me above by insulting me and comparing me to the monkey, puppet, sheep, or almost every other sort of farm animal. Secondly, SanDisk’s advertisements also evoke a political edge, which is unnecessary. For greater or for even worse, folks invest in iPods simply because they Choose to, not as they’re pressured to. Furthermore, Apple permits its items to face by themselves advantage and they by no means insult people for not applying them. While Apple has poked entertaining at PCs in their unique internet and TV strategies, it’s a much cry from SanDisk’s “Have you been an iPuppet?” approach.
Most likely I’m an iPod person who’s having this total issue a little bit way too personally. But In the event the e200 and Rockbox are so great, which I’m confident they are, probably SanDisk need to just convey to us why and let the persons make your mind up.
For all of SanDisk’s anti-iPod work, Apple could effortlessly hearth back and say SanDisk remains to be #two, and 2nd position is the very first loser. Even if it’s real, It could be insulting, suitable?