SANDISK, maker of the earth’s 2nd ideal-advertising mp3 player (guiding Apple’s iPod) has started off a brand new anti-iPod promotion campaign. You can examine it in detail below:
In this article’s the hoopla inside of a nutshell. SanDisk is alleged for being porting Rockbox, an open-supply OS for digital tunes players (which supports numerous mp3 gadgets), onto its well-liked e200 mp3 player. To provide the make any difference to public consciousness, SanDisk has begun releasing the just before-mentioned anti-iPod ads within an attempt to blatantly attack its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations made to resemble posters for an underground groundbreaking motion. Just one demonstrates a monkey sporting the iPod earbuds with the line “Do you think you're an iChimp?”, and A further is of a guy strung up in white iPod cables similar to a marionette, with the textual content: “Have you grow to be an iPuppet?”
All right, okay. Mp3 Level of competition is fierce- I get it. SanDisk hopes to Engage in rough- wonderful by me. In terms of I’m involved, open resource is good stuff, and there’s no doubt in my brain that SanDisk helps make a fantastic solution. Levels of competition is good for capitalism and the consumer. I’m not listed here to tout the technical prowess of one geek gadget more than A different.
What I will comment on, however, is the character from the ads on their own. I took one particular evaluate these things and I’ll let you know today that I’m not heading to change from iPod to e200. You know why? Due to the fact being an iPod user, I really feel like I’m remaining insulted. Hey, I’m not an advanced male so I won’t go into The entire nitty-gritty of “Apple helps make you do this-and-that blah blah blah and it only performs with iTunes blah blah blah.”
I plug the iPod into バナースタンド my Computer system as https://en.search.wordpress.com/?src=organic&q=横断幕 well as damn detail performs. That’s why I utilize it.
For my part, SanDisk’s complete “groundbreaking” ad solution, having said that provocative, is in the long run misguided. For another thing, SanDisk won’t win me more than by insulting me and comparing me to your monkey, puppet, sheep, or every other form of farm animal. Next, SanDisk’s advertisements also evoke a political edge, which is unnecessary. For greater or for worse, men and women acquire iPods simply because they Desire to, not simply because they’re compelled to. On top of that, Apple enables its products to stand on their own merit plus they never insult men and women for not applying them. Although Apple has poked fun at PCs in their unique World-wide-web and TV campaigns, it’s a significantly cry from SanDisk’s “Have you been an iPuppet?” strategy.
Potentially I’m an iPod consumer who’s taking this complete detail a little also personally. But In the event the e200 and Rockbox are so great, which I’m positive they are, it's possible SanDisk need to just tell us why and let the folks come to a decision.
For all of SanDisk’s anti-iPod effort, Apple could quickly fireplace again and say SanDisk remains to be #two, and 2nd position is the primary loser. Whether or not it’s real, It could be insulting, suitable?