SANDISK, maker of the world’s 2nd best-offering mp3 participant (powering Apple’s iPod) has begun a fresh anti-iPod promoting marketing campaign. You are able to examine it in detail here:
Right here’s the hoopla in a very nutshell. SanDisk is said to get porting Rockbox, an open up-source OS for digital music players (which supports a variety of mp3 equipment), on to its common e200 mp3 player. To carry the make a difference to public consciousness, SanDisk has started off releasing the ahead of-stated anti-iPod ads in an try to blatantly assault its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations produced to resemble posters for an underground revolutionary movement. Just one demonstrates a monkey sporting the iPod earbuds with the line “Are you an iChimp?”, and Yet another is of a guy strung up in white iPod cables similar to a marionette, With all the text: “Have you come to be an iPuppet?”
Ok, okay. Mp3 Competitiveness is intense- I get it. SanDisk hopes to Engage in rough- high-quality by me. In terms of I’m anxious, open source is nice stuff, and there’s undoubtedly in my mind that SanDisk makes an excellent solution. Competition is nice for capitalism and The patron. I’m not listed here to tout the specialized prowess of 1 geek gadget about A different.
What I will touch upon, however, is the character from the ads them selves. I took a person check out these items And that i’ll let you know at this time that I’m not heading to switch from iPod to e200. You understand why? Due to the fact as an iPod person, I come to feel like I’m being insulted. Hey, I’m not an advanced person so I won’t go into The full nitty-gritty of “Apple makes you do that-and-that blah blah blah and it only will work with iTunes blah blah blah.”
I plug the iPod into my Laptop and also the damn matter works. That’s why I utilize it.
For my part, SanDisk’s whole “innovative” ad approach, however provocative, is eventually misguided. For something, SanDisk received’t acquire me above by insulting me 懸垂幕 and comparing me to a monkey, puppet, sheep, or almost every other style of farm animal. Next, SanDisk’s ads also evoke a political edge, which is not sensible. For far better or for even worse, people buy iPods given that they WANT TO, not mainly because they’re pressured to. Moreover, Apple permits its goods to stand on their own advantage and they in no way insult folks for not making use of them. Despite the fact that Apple has poked entertaining at PCs in their particular Web and TV campaigns, it’s a much cry from SanDisk’s “Have you been an iPuppet?” technique.
Potentially I’m an iPod consumer who’s using this complete thing just a little way too personally. But In the event the e200 and Rockbox are so good, which I’m guaranteed They can be, probably SanDisk should just explain to us why and Enable the people determine.
For all of SanDisk’s anti-iPod hard work, Apple could effortlessly hearth again and say SanDisk remains to be #2, and 2nd spot is the main loser. Regardless of whether it’s accurate, It might be insulting, proper?