SANDISK, maker of the planet’s 2nd best-selling mp3 participant (at the rear of Apple’s iPod) has started off a whole new anti-iPod promotion campaign. You may examine it intimately in this article:
Right here’s the hoopla inside of a nutshell. SanDisk is alleged for being porting Rockbox, an open up-source OS for electronic tunes players (which supports many different mp3 devices), on to its well-liked e200 mp3 participant. To convey the subject to community consciousness, SanDisk has started releasing the right before-described anti-iPod ads within an attempt to blatantly assault its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations created 横断幕 to resemble posters for an underground groundbreaking motion. Just one exhibits a monkey sporting the iPod earbuds with the road “Do you think you're an iChimp?”, and Yet another is of a man strung up in white iPod cables like a marionette, While using the text: “Have you ever grow to be an iPuppet?”
All right, alright. Mp3 Level of competition is intense- I get it. SanDisk hopes to Participate in rough- wonderful by me. In terms of I’m anxious, open resource is nice things, and there’s undoubtedly in my intellect that SanDisk would make a very good product. Levels of competition is nice for capitalism and The customer. I’m not in this article to tout the technological prowess of one geek gadget above One more.
What I will comment on, on the other hand, is the character in the adverts them selves. I took one take a look at these things And that i’ll tell you at this moment which i’m not likely to change from iPod to e200. You know why? Since as an iPod user, I experience like I’m being insulted. Hey, I’m not a complicated man so I won’t go into the whole nitty-gritty of “Apple will make you make this happen-and-that blah blah blah and it only functions with iTunes blah blah blah.”
I plug the iPod into my Personal computer and the damn issue performs. That’s why I use it.
For my part, SanDisk’s whole “revolutionary” advert solution, having said that provocative, is finally misguided. For something, SanDisk won’t earn me around by insulting me and evaluating me to a monkey, puppet, sheep, or any other form of farm animal. Next, SanDisk’s adverts also evoke a political edge, which is unnecessary. For superior or for worse, persons buy iPods simply because they Need to, not as they’re forced to. Furthermore, Apple will allow its products and solutions to face on their own merit and so they never ever insult persons for not employing them. Though Apple has poked enjoyable at PCs in their particular World wide web and TV campaigns, it’s a far cry from SanDisk’s “Have you been an iPuppet?” strategy.
Maybe I’m an iPod user who’s having this whole point slightly also Individually. But In the event the e200 and Rockbox are so wonderful, which I’m absolutely sure These are, it's possible SanDisk should just notify us why and Enable the people today come to a decision.
For all of SanDisk’s anti-iPod work, Apple could very easily fireplace back and say SanDisk remains to be #2, and 2nd location is the initial loser. Even though it’s true, It might be insulting, ideal?